Succeed in Content Marketing by Developing Your Niche
Content marketing success depends on determining your niche audience and delivering the content it craves.
In this Journal, you'll discover how you can win through niche content marketing...You'll hear from these marketers and more...
"Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be."
- Andrew Davis, Founder of Monumental Shift
"Niche audiences don't just congregate around content, but also social tools and platforms, and there's an increasing hunger among a subset of social users for live content.”
- Brian Fanzo, Change Evangelist and Chief Social Media Officer at MyChannel
"Visit the AARP blog today and you’ll see a list of over a dozen subcategories... You see engagement go through the roof when you make the effort to break down a topic into easy-to-consume bits of information and make it really accessible...”
- Alejandra Owens, Director of Media and Communities at AARP